So What Changed?
The proliferation of user-friendly, cloud-based mobile apps and the ecosystem to support them.
There is an app for almost any business need. And they’re more accessible, customizable and affordable than ever before. Applications such as Booker, Zoho, HubSpot, Power BI, Marketo, PowerApps, Pardot, and MailChimp enabled workers to do their jobs more efficiently and glean better business insights. But it wasn’t always that way.
How It Was
In the VERY recent past, leveraging powerful business apps to drive productivity and workflow efficiencies were out of reach for most organizations. Why? The cost of purchasing, developing, deploying and managing those apps came with a high price tag. And in many cases, those apps included features that were “too much for what we need”. If you’ve ever looked into solutions by Salesforce or SAP, you know what I’m talking about. Don’t get me wrong, those are great solutions. But they aren’t for small pockets.
So what did businesses do? They used tools already at their disposal like paper forms, email, shared folders, spreadsheets, and made do. Workers used several different apps to complete a single task. Let’s take a task like managing customers (CRM). Today, many sales people use a combination of paper, emails, calendars, directories and spreadsheets to manage customers. We’ve all been there. But the democratization of IT has meant that solutions previously available to big IT budgets are now accessible and affordable to businesses of any size.
Current Examples of Worker Challenges
Business Development Managers
As a Business Development Manager, you collect “numbers” to analyze trends, customer behavior and develop strategies. Usually, those “numbers” come in the form of reports from multiple sources like Sales, Marketing, the Vendor and maybe Product Management. Then you need to make sense of it all.
Sales Managers need “numbers” to track pipelines, sales revenue and margins generated by their team. In many cases, tracking sales and team performance (who’s going to hit their goal?) is done by using multiple spreadsheets in different formats, and from different sources.
For field reps, placing and tracking orders or managing customers is a juggling act of emails, hand written forms, spreadsheets, and calendars.
Then marketing takes all those threads and tries to sew a comprehensive marketing strategy, launch campaigns and measure results.
So What’s The Bottom-line
Lost productivity, accuracy and consistency. Why? Most businesses have data distributed across the organization, in different places, on multiple spreadsheets, and formatted in different ways. This “data noise” makes it difficult to present and digest pertinent information.
Consequently, most businesses use “the tools we have” to manage internal workflows and business analytics. The result is a time consuming and inefficient way to glean business insights.
Apps For Every Need
The Democratization of IT means the technology to create custom apps and dashboards is more varied and accessible than ever before. And the larger app publishers are taking heed. For example, Microsoft is continuously adding tools and features to Office 365, making it possible to create dynamic, user-friendly dashboards and apps. So if your company uses Microsoft Office 365, you’re already paying for access to these technologies. The challenge is having the resources to build them. That’s where we can help.
We develop apps that address business needs. So whether it’s automating the way field sales place orders or creating dashboards to monitor the health of business, we can help.
To better understand how custom apps can benefit your business, contact us at email@example.com or click HERE to schedule your FREE, one hour consultation.